Watchonista is proud to present the first half of our fourth annual round-up of interesting, intriguing, and innovative people under 30(ish) in the watch community today.
This year, we’re cheered by the fact that the list of candidates seems inexhaustible, which means that since our 2024 list was published, there has been an explosion of new voices and talent in our industry and community. And we’re confident that this year’s cohort will continue to inspire both the generation coming up behind them (and us over 30ish folks as well).
One of the joys of attending Watches and Wonders, Time to Watches, and Geneva Watch Days is discovering small, scrappy independent watchmakers from all around the world. The Dutch watchmaker Annelinde Dunselmen was one of our 2025 discoveries.
From 2019 to 2022, Dunselman worked at Grönefeld, but she left to make watches under her eponymous brand, Dunselman Watchmaking. After two and a half years, she launched her first watch, the Black Tulip, the dial and name of which is not only a reference to her country’s national flower but also symbolizes rarity, as black is the least common tulip color.
The in-house, manually wound caliber D202.5, featuring a playful (and unique) zero-reset mechanism. When you pull out the crown to set the time, the small seconds hand jumps to 12 o’clock and stops there, as if it is a chronograph being reset, until the crown is pushed in.
